Iron Vixen Piercing
Branding
Photos will be updated soon! Iron Vixen Piercing is a brand identity created for an aspiring body piercer launching her own business in 2025. The client's vision was to create a piercing experience that goes beyond the transactional—making each appointment ritualistic and empowering, helping clients express their creative identity and self-love. She wanted branding that felt "luxe, but primal" with mythical magic, mysticism, and medieval flair. As a freelance project through StudioColey with a 3-4 month timeline, the challenge was translating this deeply spiritual, sensual vision into a cohesive brand identity that would resonate with clients seeking transformative body modification experiences.
Client:
Iron Vixen Piercing
Role:
Graphic Designer
Year:
2025
Challenge
The primary challenge was balancing seemingly contrasting elements—luxury with primal energy, elegance with mysticism, professionalism with otherworldliness. The brand needed to feel sensual, elegant, timeless, mythical, softly glamorous, knightly, reverent, enigmatic, sacred, otherworldly, elemental, empowering, and ancestral without becoming clichéd or overly fantasy-themed. Additionally, the piercing industry often leans toward either clinical sterility or aggressive edginess—Iron Vixen needed to carve out a unique positioning that honored the spiritual significance of body modification while maintaining credibility and approachability. The budget constraints required strategic prioritization of deliverables while still creating a complete, professional brand system.
Objective
The goal was to develop a comprehensive brand identity that captured the mystical, empowering essence of Iron Vixen Piercing. This included creating a distinctive logo incorporating vixen/fox imagery with medieval and mythical elements, developing a rich color palette inspired by garnet, forged steel, smoked rose gold, brass, ivory veil, and vixen copper, establishing typography that balanced elegance with strength, and designing a complete brand presentation showcasing logo variations, color applications, typography systems, and brand-in-action mockups. The brand needed to communicate luxury, spirituality, and empowerment while remaining accessible and inviting to clients seeking meaningful piercing experiences.
Results
The Iron Vixen Piercing brand identity successfully captured the client's vision of luxe mysticism and empowering self-expression. The brand system balanced elegance with primal energy through sophisticated color choices, strong typography, and symbolic imagery. The comprehensive brand presentation demonstrated how the identity would come to life across business cards, signage, packaging, and client touchpoints—creating a cohesive experience that positions piercing as a ritualistic, transformative art form. The project showcased the ability to translate abstract, emotionally-driven creative direction into tangible, strategic brand design while working within budget constraints and timeline parameters.
