Stanton Law
Stanton Law, an Atlanta-based business and employment law firm, needed marketing materials to attract prospective clients and recruit top legal talent. During my time as a graphic design apprentice at See.Spark.Go, I was tasked with creating promotional collateral for the firm. They had established brand guidelines but lacked cohesive materials that could effectively communicate their services to potential clients while also appealing to experienced attorneys seeking partnership or associate positions.
Client:
Stanton Law
Role:
Graphic Design Apprentice
Year:
2022
Challenge
Legal services are inherently complex, and communicating them in an accessible yet credible way is difficult. The firm needed materials that would resonate with three distinct audiences—prospective clients seeking legal counsel, experienced attorneys considering partnership opportunities, and associate attorneys evaluating career growth potential. Each audience had different priorities and concerns, requiring tailored messaging within a unified brand identity.
Objective
The goal was to create a comprehensive suite of print materials that would position Stanton Law as both approachable and authoritative. This included designing a client-facing trifold brochure that clearly outlined services and firm values, plus two recruitment flyers specifically crafted for non-equity partners and associate attorneys. All materials needed to work within existing brand guidelines while standing out in a competitive legal services market.
Results
The promotional materials successfully established Stanton Law's unified brand presence across multiple stakeholder touchpoints. The client brochure effectively communicated complex legal services through strategic layout and clear visual hierarchy, while the recruitment flyers attracted qualified attorney candidates by speaking directly to their career priorities. The cohesive design system reinforced the firm's positioning as a trusted, professional, and approachable legal partner.
